Marketing

Marketing

When and how often should you be sending mass emails?

The day of the week you send has little to no effect on open or click-through rate, so try sending on different days and look for any anomalies or spikes in performance. If you find one, take note and make that a priority.

Sales

Sales

3 things top salespeople do differently from average ones when they get an objection

One theme I hope you have picked up on is that questions are required throughout the entire call. Questions are king. Curiosity wins. Conversations create customers. Using The Conversion Code, you ask questions in your greeting, when you dig deep, when you use FBTs, when you close, and when you get objections.

Technology

Technology

The 3 best places on the internet to find website design inspiration

I want you to be able to find A+ design inspiration anytime you need it. Website design trends are constantly changing, so instead of sharing screenshots or examples that can quickly become outdated, I want you to check out Dribbble, Awwwards, and Siteinspire instead.

Marketing

Marketing

Should you focus on ads, marketing, or brand and what should your budget be?

If you are serious about making Facebook ads (or any other paid channel) a consistent driver of customer acquisition, you need to have a decent and ongoing budget. For some perspective on calculating your total marketing budget, keep in mind that the average business invests 13% of their revenue back into their marketing.

Technology

Technology

The best tool for capturing and converting leads using videos

Wistia makes generating leads using your videos simple and effective. You can add advanced CTAs (calls-to-action) into your videos, such as an email form that has to be completed to finish the video.

Sales

Sales

6 stats that prove salespeople should STFU

The Conversion Code mecca is high-quality leads + fast response times + lengthy sales calls.You accomplish the third component by using a smart framework for your conversations focused on asking great questions. Having what I refer to as a “meaningful conversation” is the key to lead conversion.

Marketing

Marketing

Launch Bonuses for The Conversion Code™

The second edition of The Conversion Code™ is finally out! I’m offering exclusive benefits to every single person who orders the book. You only have to purchase one copy to qualify for amazing bonuses.

Marketing

Marketing

Pre-order bonuses for The Conversion Code™

When I originally released The Conversion Code™ in 2016, it was an instant and international bestseller. But 2016 may as well be a century ago when it comes to the new landscape in marketing and sales. It’s an entirely new era that requires an entirely new book.