The Conversion Code is amazing. I love the content. It's well written, easy to read and gives tons of great information on how to maximize your online exposure. A must read!
Every once and a while you come across a book that is filled with more than just great ideas, you find a roadmap for transforming your sales approach. This is that book, buy it, read it and put it into action, you won't regret it!
What you will find in The Conversion Code are strategies that are proven, with room for you to add your own style, backed up by real life data and tired and true techniques that makes "conversion" come to life.
The Conversion Code sets out a framework of successful, proven processes that has helped us build solid relationship's with our clients. Ultimately, it is about YOU and what you decide to do. The Conversion Code is full of actionable content and the science behind it. This book is the culmination of top sales techniques framed and presented to be especially relevant in the digital marketing age.
-Anthony Malafronte, Owner/Team Leader of My Tampa Agent
Great handbook for helping the business owner maximize the power of good content, social media, email, sales calls, and metrics. Written in clear language and laid out in an easy-to-follow, sequential way, Smith has put together the book for "every man."
Smith's greatest strength is clearly in his sales call skills, and I would highly recommend studying his scripts to learn how to win over a future client.
The first sales book of its kind in a modern, tech world. I've been following Chris for years and when I saw his 20 minute presentation on sales last year I was totally hooked and couldn't wait for the book to be released. The book blew away ALL of my expectations, as it dissects every aspects of not only attracting online leads through landing pages, social media and blogs, but also does what no other book seems to do, which is focus on the actual conversion of the lead. He write like he speaks, which is with passion and charisma.
I was 40 pages into the book when I realized I am going to have to read it again as soon as I am done the first time. Its more than a sales book in that it can be used as a manual for everything you do when you are setting up lead conversion. I will be referencing this book for every landing page, Facebook ad and social media post I put out from now on. That was the surprise. What wasn't a surprise was the lead conversion techniques for on-the-phone conversion. The reason it wasn't a surprise is because I'm a Curaytor client and I got sneak peaks into this a few months ago and...wow....It totally blew me away. I don't use "scripts" anymore. I only use The Conversion Code outlines. I taught it to my team back in November and December and our conversion has gone tripled. Learning how to break the barrier on the first 10 seconds of a call, then following up and ever-so-gently interjecting your features and benefits in a way that turns a lead's thinking is nothing short of genius. He may not have invented this but he sure has it perfected.
If you are or want to generate online leads then you need to get The Conversion Code. This book is chock full of "must know" information about generating traffic, scripts to connect, making appointments with leads, plus so much more. It's the ultimate "how to" book that provides step by step methods for lead conversion. Here's what hit home, Chris said, "Most advice books about marketing and sales were conceived pre-social media, pre-mobile era by people who have never had had to call on an Internet lead. New trends require a new approach and a new script" I have been in marketing and sales for a very long time and Chris is spot on with his approach.